Given the different National legislations and the cultural and economic characteristics of the participating EU countries, Corporate social responsibility (CSR) implementation has reached different levels of development, influencing the training offer, at different levels, and the provision of professional support by business consultants.
Corporate social responsibility (CSR) refers to companies’ responsibility for their impact on society. The European Commission believes that CSR is important for sustainability, competitiveness, and innovation of EU enterprises and the overall EU economy. It brings benefits in terms of risk management, cost saving, access to capital, customer relationship, and human resource management. The expected positive impact is not limited to economic performance but involves employees, partners, customers, the city and region, thanks to a consistent reduction of negative environmental impacts as well as enduring development of human resources, community and society.
Please read more at https://ec.europa.eu/growth/industry/corporate-social-responsibility_en
The main scope of this project is to widen CEE companies’ and managers’ knowledge about CSR and sustainability notions, raising their awareness about their own needs and possibility for improvement, with a focus on improving managerial skills such as efficient resource management, ethical choices, EU2020 polices, responsible labour practices, sustainable approach to business etc.
The key objective of the partnership is to deliver a common CV model and a training course aimed at CE companies and their consultants, offering a common model better suited with the local requirements and managerial styles.
In order to offer the CV prototypes (one for business consultants and the other for Trainers) the partners are going to:
-Share their knowledge and collect good practices.
-Conduct 2 surveys (during active workshopsas an innovative way to facilitate dialogue and information sharing and a desktop survey on training availability).
-Elaborate and test low-budget ways toengage managers, entrepreneurs, journalists and other target groups as well as stakeholders in getting interested in CSR (as to get enrolled in trainings).
-Analyse and cross reference collected data to perfect the CV and the training structure.
To reach the objectives, the consortium will:
*simplify the way CSR is presented, to make it more accessible for a wider audience.
*Improve the ability of the partners’ staff and key stakeholders to engagemanagers, entrepreneurs, journalists inCSR.
*Increase partners’ perception aboutCSR situations in the CEE countries, by collecting data on partners’ countries specificity and participants’ needs.
*Increase the chance of usability, relevance, potential sustainability and diffusion of the results by assessing them with experts and target groups.
The workshops proposed to the target groups will make it easier for the partners to understand the target groups, share some basic information about CSR, ask their opinion, investigate their skills and needs, discuss the best solutions to get them involved and interested in the topic.
With the planned activities, the partners are going to extend CSR audience within the business and industry sectors, such as managers, firm representatives, CSR managers, business consultants, journalists, key public officials, entrepreneurs, to help them increase their capacity to manage risk, improve their efficiency and efficacy in the management of their resources, both material, immaterial and human.
The consortium is composed of 7 partners from 6 different countries coming from different backgrounds (universities, training companies and associations) all involved in management, sustainability, skills improvement and training.