Corporate social responsibility refers to companies’ responsibility for their impact on society. The European Commission believes that CSR is important for sustainability, competitiveness, and innovation of EU enterprises and the overall EU economy. It brings benefits in terms of risk management, cost saving, access to capital, customer relationship, and human resource management.
The expected positive impact is not limited to economic performance of the organizations that employ CRS, but involves employees, partners, customers, the city and region, thanks to a consistent reduction of negative environmental impacts as well as enduring development of human resources, community and society.
The main scope of this project is to widen CEE companies’ and managers’ knowledge about CSR and sustainability notions, raising their awareness about their own needs and possibility for improvement, with a focus on improving managerial skills such as efficient resource management, ethical choices, EU2020 polices, responsible labour practices, sustainable approach to business etc.